Social Media Marketing and Your Business

This online course is offered in collaboration with SocialStrategies.co.uk, a leading social media training provider. The course is designed to provide an in-depth introduction to social media marketing. It shows you how to use social media effectively to promote your business and build positive, long-term relationships with customers or clients.

The course is designed for small – medium business owners and marketing managers working in either B2C or B2B markets. It includes extensive training and support from a expert.

The course includes 6 modules and 6 assignments. Course materials are delivered online directly to your email inbox. They are in a pdf format which can be saved to your computer or printed off for future reference.

Expert tuition and study material is supplied by Social Strategies, while the final certificate is awarded by Learning Curve. This means that at the end of the course you receive a certificate from an accredited training provider which will make a valuable addition to your cv.

The course is structured around the development of a social media presence for your business and has a strong practical bias.

Each student is assigned a personal tutor and mentor who they can contact at any time. All of Social Strategies Tutor-Mentors have extensive experience in social media and are able to offer indepth support and advice as you build your social media presence during the course.

Structure of Course:

Module 1: Exploring Social Media: your social media mix; finding your target market online; search engine optimisation for social media. Assignment: planning a social media strategy to suit your business, online Social Media Business Review.

Module 2: Facebook and LinkedIn: Getting to know Facebook; using Facebook features; creating a Facebook business page; using Facebook metrics; understanding LinkedIn; using LinkedIn effectively for your business; measuring LinkedIn results. Assignment: create a Facebook Page and/or LinkedIn page for your business, link to your website.

Module 3: Using Twitter: Exploring Twitter; combining Twitter with other social media; networking with Twitter; Twittiquette; Twitter applications; measuring Twitter metrics. Assignment: create and customise your Twitter page.

Module 4: Blogs and Vlogs: Creating a blog or vlog; linking your blog to social media; attracting new traffic to your blog and website; harnessing the full power of social media. Assignment: creating a blog or overhauling an existing one, linking all social media streams with your blog and website.

Module 5: Other Social Media Sites: Exploring other social media sites, Ning, Myspace, Flickr, Quora, and others; bookmarking sites; social mobile and social mapping; coupons, discounts and freebies. Assignment: Building your social media presence, planning for the future.

Module 6: Bringing it all together: Viral marketing and your business; creating a link wheel for your business; multiply your impact; integrating e-mail; PR and press releases; integrating paid advertising. Assignment: Create a link wheel for your business. Final mentor assessment of your social media strategy and suggestions for the future.

Enrol on Social Media Marketing and Your Business Now!

January Offer – Enrol for just £180! Normal Price – £360

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Enrol by instalments – pay over 6 weeks at just £30 per week! (total cost: £180; normal cost: £360)